Fair Harbor
For this project, I rebranded Fair Harbor, a sustainable lifestyle brand, and developed visual direction for its Spring 2025 experiential campaign. The project included a new logo, brand pattern, typography, and key campaign assets such as billboards, posters, emails, postcards, & website.
The rebrand simplifies Fair Harbor’s identity with a refined, wave-inspired logo, combining letters through clean lines and arcs. The brand pattern uses simple lines and dots to reinforce the brand’s connection to water, adding a playful touch while maintaining a clean and modern aesthetic.
For the campaign, I was inspired by beaches and vacations. I designed visuals to evoke the sensory experience of a spring getaway. These visuals aim to connect audiences to the brand’s narrative, serving as an invitation to join a “sun bound” adventure.
#brandidentity #rebranding #campaign #digital #print #web
Brand Designer 2025
