Birkenstock®

BIRKENSTOCK® is a German shoe brand known for its sandals and other shoes notable for contoured cork footbeds. We developed a digital campaign to increase awareness of BIRKENSTOCK® as active recovery footwear for runners through a series of real runners' stories. Visuals focused on the symmetry and contours between the human body and BIRKENSTOCK's footbed. Work includes photoshoot, website, paid media, and social assets.