Byredo Beauty in Me
Project for Professional Practices class in Fashion Marketing & Communication at Parsons School of Design. Worked directly with the brand.
#creativestrategy #experientialmarketing
Brand Strategist Visual Designer 2021
Restart the future of beauty.
— Brief
Byredo wants to develop a strategy to increase brand loyalty and awareness at their upcoming retail location, solidify its position within makeup, and drive sales. This project aims to create a unique experience for Byredo’s audience and establish a client base in the specific location by launching a virtual event for the brand’s latest makeup collection.
— Challenge
With a post-COVID future approaching soon, Byredo must figure out how to navigate events now and after the pandemic. Byredo launched their new makeup collection during the pandemic, as people are staying home more and there’s not as much of a need for makeup. Byredo must continue to drive sales around this collection, garner more brand awareness with new customers, and build brand loyalty with existing customers.
— Concept
Beauty in Me is the name of Byredo’s virtual event for store opening at Williamsburg, Brooklyn. The event invites 150 guests, targeting consumers aged between 20-30. The theme is “restart and renew”. With Byredo’s new location, the goal is to establish a loyal client base in Williamsburg and NY locals in general, and to garner attention from new clients with a new makeup line. The concept of “restart” also references a near post-covid future.
